');--grs:50px;--gtaos:105px;--gtaosi:-105px;--gtaof:210px;--gbes:calc(100% + 105px);--gbef:calc(100% + 210px);--gbet:translateX(-105px);--gbeti:translateX(105px);--vgc:repeat(12, 1fr);--gc1:repeat(12, 1fr);--gc2:repeat(6, 1fr);--gc3:repeat(4, 1fr);--gc3h:1/4;--gc4:repeat(3, 1fr);--gcm:8.333%;--gac:1fr;--gcw50:50%;--gc2tp:0 calc(var(--grs) * 2) 0 0;--gc2sw:var(--gbes);--gc2slpl:0 0 0 105px;--gc2srpf:0 105px 0 0;--gc2sof:1;--gc2sol:2;--gc50:4/span 6;--gc48a:1/5;--gc48b:5/-1;--gc84a:1/9;--gc84b:9/-1;--gc39a:1/4;--gc39b:4/-1;--gc93a:1/10;--gc93b:10/-1;--gc615a:1/7;--gc615b:8/-1;--gc516a:1/6;--gc516b:7/-1;--tppr:0;--bgp:42px;--s_cn:0;--s_ces:4px;--s_cest:4px 4px 0 0;--s_cesb:0 0 4px 4px;--s_cs:8px;--s_cm:12px;--s_cl:16px;--s_cls:16px 0 0 16px;--s_cle:0 16px 16px 0;--s_clt:16px 16px 0 0;--s_cel:28px;--s_celt:28px 28px 0 0;--s_cf:50%;--m_ds1:50ms;--m_ds2:100ms;--m_ds3:150ms;--m_ds4:200ms;--m_dm1:250ms;--m_dm2:300ms;--m_dm3:350ms;--m_dm4:400ms;--m_dl1:450ms;--m_dl2:500ms;--m_dl3:550ms;--m_dl4:600ms;--m_de1:700ms;--m_de2:800ms;--m_de3:900ms;--m_de4:1000ms;--m_el:0,0,1,1;--m_es:0.2,0,0,1;--m_esa:0.3,0,1,1;--m_esd:0,0,0,1;--m_ee:0.2,0,0,1;--m_eea:0.3,0,0.8,0.15;--m_eed:0.05,0.7,0.1,1;--m_elg:0.4,0,0.2,1;--m_elga:0.4,0,1,1;--m_elgd:0,0,0.2,1;--cc_w:255,255,255;--cc_b:0,0,0;--c_p:99,94,81;--c_op:255,255,255;--c_pc:234,226,209;--c_opc:31,27,18;--c_s:76,102,51;--c_os:255,255,255;--c_sc:205,237,173;--c_osc:13,32,0;--c_t:94,95,84;--c_ot:255,255,255;--c_tc:227,227,213;--c_otc:27,28,19;--c_e:179,38,30;--c_oe:255,255,255;--c_ec:249,222,220;--c_oec:65,14,11;--c_co:119,120,108;--c_b:255,255,255;--c_ob:26,28,25;--c_su:249,249,249;--c_osu:26,28,25;--c_suv:227,227,213;--c_osuv:70,72,61;--c_is:47,49,45;--c_iso:243,240,238;--c_ip:205,198,182;--c_sh:0,0,0;--c_st:99,94,81;--c_cov:199,199,185;--c_scr:0,0,0;--c_suchs:234,232,229;--c_such:240,237,235;--c_suc:245,245,245;--c_sucl:249,249,249;--c_scls:255,255,255;--c_sub:249,249,249;--c_sud:219,218,214}:root ::-webkit-scrollbar,:root ::-webkit-scrollbar-corner{background:0 0;width:9pt;height:9pt}:root ::-webkit-scrollbar-thumb{background:content-box rgb(var(--c_cov));border:2px solid transparent;border-radius:8px;color:rgb(var(--c_cov));min-height:3pc;min-width:3pc}:root ::-webkit-scrollbar-button{height:0;width:0}body,frameset{padding:0;margin:0;color:rgb(var(--c_ob));background:rgb(var(--c_b));font-family:var(--t_bmf);font-size:var(--t_bms);line-height:var(--t_bmlh);font-weight:var(--t_bmw);letter-spacing:var(--t_bmt)}body{--space_nav_top:0px;--space_nav_bottom:0px;--space_nav_left:0px;--space_nav_right:0px;--C_L:0px;--CXJ:visible;overflow-x:hidden;overflow-y:var(--CXJ)}footer,header{display:flex;justify-content:flex-start}score-pointer{z-index:11000}addium-header .main *,addium-menu-footer p,addium-menu-footer p *,score-text *{-webkit-user-select:text!important;-moz-user-select:text!important;user-select:text!important}:root{--t_dlf:var(--t_tb);--t_dllh:68px;--t_dls:63px;--t_dlt:-0.5px;--t_dlw:400;--t_dmf:var(--t_tb);--t_dmlh:42px;--t_dms:35px;--t_dmt:0.25px;--t_dmw:400;--t_hlf:var(--t_tp);--t_hllh:42px;--t_hls:35px;--t_hlt:0.25px;--t_hlw:400;--t_hmf:var(--t_tp);--t_hmlh:27px;--t_hms:21px;--t_hmt:0.25px;--t_hmw:400;--t_tlf:var(--t_tm);--t_tllh:24px;--t_tls:16px;--t_tlt:0.15px;--t_tlw:500;--t_tmf:var(--t_tm);--t_tmlh:normal;--t_tms:13px;--t_tmt:0.45px;--t_tmw:500;--t_llf:var(--t_tp);--t_lllh:16px;--t_lls:12px;--t_llt:0.5px;--t_llw:500;--t_lmf:var(--t_tp);--t_lmlh:16px;--t_lms:11px;--t_lmt:0.5px;--t_lmw:500;--t_blf:var(--t_tp);--t_bllh:30px;--t_bls:21px;--t_blt:0.1px;--t_blw:400;--t_bmf:var(--t_tp);--t_bmlh:24px;--t_bms:17px;--t_bmt:0.1px;--t_bmw:400;--grs:50px;--gtaos:105px;--gtaosi:-105px;--gtaof:210px;--gbes:calc(100% + 105px);--gbef:calc(100% + 210px);--gbet:translateX(-105px);--gbeti:translateX(105px);--vgc:repeat(4, 1fr);--gc1:1fr;--gc2:1fr;--gc3:1fr;--gc3h:1/-1;--gc4:1fr 1fr;--gc5:1fr;--gcm:8.333%;--gac:auto;--gcw50:100%;--gc2tp:0;--gc2sw:100%;--gc2slpl:calc(var(--grs) / 2) 0;--gc2srpf:calc(var(--grs) / 2) 0;--gc2sof:2;--gc2sol:1;--gc50:1/-1;--gc48a:1/-1;--gc48b:1/-1;--gc84a:1/-1;--gc84b:1/-1;--gc39a:1/-1;--gc39b:1/-1;--gc93a:1/-1;--gc93b:1/-1;--gc615a:1/-1;--gc615b:1/-1;--gc516a:1/-1;--gc516b:1/-1;--bgp:18px}main{width:100%}addium-header score-form[type="0"] score-input-container.col-1,addium-header score-form[type="0"] score-input-container.col-2,addium-header score-form[type="0"] score-input-container.col-3,addium-header score-form[type="0"] score-input-container.col-4,addium-header score-form[type="0"] score-input-container.col-5,addium-header score-form[type="1"] score-input-container.col-1,addium-header score-form[type="1"] score-input-container.col-2,addium-header score-form[type="1"] score-input-container.col-3,addium-header score-form[type="1"] score-input-container.col-4,addium-header score-form[type="1"] score-input-container.col-5,addium-header score-form[type="2"] score-input-container.col-1,addium-header score-form[type="2"] score-input-container.col-2,addium-header score-form[type="2"] score-input-container.col-3,addium-header score-form[type="2"] score-input-container.col-4,addium-header score-form[type="2"] score-input-container.col-5,addium-header score-form[type="3"] score-input-container.col-1,addium-header score-form[type="3"] score-input-container.col-2,addium-header score-form[type="3"] score-input-container.col-3,addium-header score-form[type="3"] score-input-container.col-4,addium-header score-form[type="3"] score-input-container.col-5,score-banner-element section p,score-dialog-element fieldset,score-dialog-element section p,score-input-container.col-1 score-input,score-input-container.col-2 score-input,score-input-container.col-3 score-input,score-input-container.col-4 score-input,score-input-container.col-5 score-input,score-input.DIQ input,score-input.DIR input,score-input.DIS input,score-input.DIT input,score-input.DIW input,score-input.DIX input,score-install section p,score-loader section p,score-push-notification section p,score-sidesheet-drawer section p{margin:0}addium-header score-form label,score-input.hidden,score-select.hidden,score-textarea.hidden{display:none!important}addium-header[type="0"] .HV figure,addium-header[type="0"] .graphics3d figure,addium-header[type="0"] figure figure,addium-header[type="1"] .HV figure,addium-header[type="1"] .graphics3d figure,addium-header[type="1"] figure figure,score-form[type="6"],score-form[type="7"]{padding:0}addium-header{--hm:-42px;--hp:0;--hw:calc(100% + 84px);--hmm:60px;--hmw:calc(100% - 120px);--h1mw:725px;view-transition-name:header;display:grid;grid-template-columns:var(--vgc);grid-column:1/-1;width:100%}addium-header score-form{width:auto;max-width:450px;padding:28px 0!important}addium-header score-form score-input input{--cw:0!important}addium-header score-form[type="0"] .DIP,addium-header score-form[type="1"] .DIP,addium-header score-form[type="2"] .DIP,addium-header score-form[type="3"] .DIP,score-text td p,score-text th p{margin:0!important}addium-header score-form[type="6"],addium-header score-form[type="7"]{max-width:350px}addium-header[type="0"] .HV,addium-header[type="0"] .graphics3d,addium-header[type="0"] figure,addium-header[type="1"] .HV,addium-header[type="1"] .graphics3d,addium-header[type="1"] figure,addium-header[type="2"] .HV,addium-header[type="2"] .graphics3d,addium-header[type="2"] figure,addium-header[type="3"] .HV,addium-header[type="3"] .graphics3d,addium-header[type="3"] figure,score-teaser.GU .HV{z-index:0}addium-header[type="0"] .main,addium-header[type="1"] .main,addium-header[type="2"] .main,addium-header[type="3"] .main{z-index:1;flex-direction:column}addium-header[type="0"] .main h1,addium-header[type="1"] .main h1,addium-header[type="2"] .main h1,addium-header[type="3"] .main h1{font-family:var(--t_dmf);font-size:var(--t_dms);line-height:var(--t_dmlh);font-weight:var(--t_dmw);letter-spacing:var(--t_dmt);max-width:var(--h1mw)}addium-header[type="0"],addium-header[type="1"]{grid-template-rows:repeat(6,1fr);margin:var(--hm) 0 0 var(--hm);padding:var(--hp);width:var(--hw)}addium-header[type="0"] .HV,addium-header[type="0"] .graphics3d,addium-header[type="0"] figure,addium-header[type="1"] .HV,addium-header[type="1"] .graphics3d,addium-header[type="1"] figure{grid-area:1/1/-1/-1;margin:0;width:100%}addium-header[type="0"] .main,addium-header[type="1"] .main{margin:0 var(--hmm);width:var(--hmw);display:block;grid-area:3/1/-1/-1}addium-header[type="0"] .main h1,addium-header[type="0"] .main h3,addium-header[type="1"].inverted .main h1,addium-header[type="1"].inverted .main h3{color:rgb(var(--cc_w))}addium-header[type="0"] .main h3.tts::before,addium-header[type="1"].inverted .main h3.tts::before{background:rgb(var(--cc_w))}addium-header[type="2"] .main,addium-header[type="3"] .main{display:block;grid-row:1/span 2}addium-header[type="2"] .main{margin:3pc 18px;width:calc(100% - 36px);grid-column:1/-1}addium-header[type="2"] .HV,addium-header[type="2"] .graphics3d,addium-header[type="2"] figure{margin:6px;width:calc(100% - 12px);display:block;grid-column:1/-1;grid-row-end:span 6;padding:0!important}addium-header[type="2"]+score-video-external{margin:-9pt;width:calc(100% + 24px);grid-column:1/-1}addium-header[type="3"] .main{grid-column:1/7;height:min-content;align-self:center;margin:0 18px}addium-header[type="3"] .HV,addium-header[type="3"] .graphics3d,addium-header[type="3"] figure{grid-column:7/-1}:root{--sv:visible;--tti:translate(0, 0);--ttc:translate(-50%, -50%);--ttcx:translate(-50%, 0);--ttcy:translate(0, -50%);--ttvx:translateX(-50vw);--ttl:translate(-100%, 0);--ttr:translate(100%, 0);--ttt:translate(0, -100%);--ttb:translate(0, 100%);--tra:rotate(45deg);--trb:rotate(-45deg);--trc:rotate(90deg);--trd:rotate(-90deg);--tsa:scaleX(0);--tsb:scaleX(1);--tsc:scaleY(0);--tsd:scaleY(1);--bxa:0 2px 4px -1px rgba(0, 0, 0, 0.2),0 1px 10px 0 rgba(0, 0, 0, 0.12),0 4px 5px 0 rgba(0, 0, 0, 0.14);--ba:1px solid var(--cb);--bb:1px solid var(--cw);--bc:1px solid var(--cg1);--bd:1px solid var(--cg2);--be:1px solid var(--cg4);--c_st0:0;--c_st1:0.05;--c_st2:0.08;--c_st3:0.11;--c_st4:0.12;--c_st5:0.15;--c_bs0:drop-shadow(0px 0px 0px rgba(0, 0, 0, 0.2)) drop-shadow(0px 0px 0px rgba(0, 0, 0, 0.14)) drop-shadow(0px 0px 0px rgba(0, 0, 0, 0.12));--c_bs1:drop-shadow(0px 2px 1px rgba(0, 0, 0, 0.2)) drop-shadow(0px 1px 1px rgba(0, 0, 0, 0.14)) drop-shadow(0px 1px 3px rgba(0, 0, 0, 0.12));--c_bs2:drop-shadow(0px 3px 3px rgba(0, 0, 0, 0.2)) drop-shadow(0px 3px 4px rgba(0, 0, 0, 0.14)) drop-shadow(0px 1px 8px rgba(0, 0, 0, 0.12));--c_bs3:drop-shadow(0px 3px 5px rgba(0, 0, 0, 0.2)) drop-shadow(0px 6px 10px rgba(0, 0, 0, 0.14)) drop-shadow(0px 1px 18px rgba(0, 0, 0, 0.12));--c_bs4:drop-shadow(0px 5px 5px rgba(0, 0, 0, 0.2)) drop-shadow(0px 8px 10px rgba(0, 0, 0, 0.14)) drop-shadow(0px 3px 14px rgba(0, 0, 0, 0.12));--c_bs5:drop-shadow(0px 7px 8px rgba(0, 0, 0, 0.2)) drop-shadow(0px 12px 17px rgba(0, 0, 0, 0.14)) drop-shadow(0px 5px 22px rgba(0, 0, 0, 0.12));--s_dec1:1;--s_dec2:1;--s_dc1:0.12;--s_dc2:0.38;--s_de:0;--s_ho:0.08;--s_fo:0.12;--s_po:0.12;--s_do:0.16;--s_scr:0.5;--g_l0:linear-gradient(to top, rgba(0, 0, 0, 0.5) 0, rgba(0, 0, 0, 0.15) 100%);--g_l1:linear-gradient(to top, rgba(0, 0, 0, 0.5) 0, rgba(0, 0, 0, 0) 50%);--g_l2:linear-gradient(to top, rgba(0, 0, 0, 0.66) 0, rgba(0, 0, 0, 0.33) 50%);--t_tb:AddiumSerif;--t_tp:AddiumSans;--t_tm:AddiumMono;--t_dlf:var(--t_tb);--t_dllh:136px;--t_dls:126px;--t_dlt:-1px;--t_dlw:400;--t_dmf:var(--t_tb);--t_dmlh:68px;--t_dms:63px;--t_dmt:-0.5px;--t_dmw:400;--t_dsf:var(--t_tb);--t_dslh:42px;--t_dss:35px;--t_dst:0.25px;--t_dsw:400;--t_hlf:var(--t_tp);--t_hllh:68px;--t_hls:63px;--t_hlt:-0.5px;--t_hlw:400;--t_hmf:var(--t_tp);--t_hmlh:42px;--t_hms:35px;--t_hmt:0.25px;--t_hmw:400;--t_hsf:var(--t_tp);--t_hslh:27px;--t_hss:21px;--t_hst:0.25px;--t_hsw:400;--t_tlf:var(--t_tm);--t_tllh:28px;--t_tls:22px;--t_tlt:0;--t_tlw:400;--t_tmf:var(--t_tm);--t_tmlh:24px;--t_tms:16px;--t_tmt:0.15px;--t_tmw:500;--t_tsf:var(--t_tm);--t_tslh:normal;--t_tss:13px;--t_tst:0.45px;--t_tsw:500;--t_llf:var(--t_tp);--t_lllh:20px;--t_lls:14px;--t_llt:0.1px;--t_llw:500;--t_lmf:var(--t_tp);--t_lmlh:16px;--t_lms:12px;--t_lmt:0.5px;--t_lmw:500;--t_lsf:var(--t_tp);--t_lslh:16px;--t_lss:11px;--t_lst:0.5px;--t_lsw:500;--t_blf:var(--t_tp);--t_bllh:34px;--t_bls:24px;--t_blt:0;--t_blw:400;--t_bmf:var(--t_tp);--t_bmlh:30px;--t_bms:21px;--t_bmt:0.1px;--t_bmw:400;--t_bsf:var(--t_tp);--t_bslh:24px;--t_bss:17px;--t_bst:0.1px;--t_bsw:400;--i_s1:svg-url('');--grs:50px;--gtaos:105px;--gtaosi:-105px;--gtaof:210px;--gbes:calc(100% + 105px);--gbef:calc(100% + 210px);--gbet:translateX(-105px);--gbeti:translateX(105px);--vgc:repeat(12, 1fr);--gc1:repeat(12, 1fr);--gc2:repeat(6, 1fr);--gc3:repeat(4, 1fr);--gc3h:1/4;--gc4:repeat(3, 1fr);--gcm:8.333%;--gac:1fr;--gcw50:50%;--gc2tp:0 calc(var(--grs) * 2) 0 0;--gc2sw:var(--gbes);--gc2slpl:0 0 0 105px;--gc2srpf:0 105px 0 0;--gc2sof:1;--gc2sol:2;--gc50:4/span 6;--gc48a:1/5;--gc48b:5/-1;--gc84a:1/9;--gc84b:9/-1;--gc39a:1/4;--gc39b:4/-1;--gc93a:1/10;--gc93b:10/-1;--gc615a:1/7;--gc615b:8/-1;--gc516a:1/6;--gc516b:7/-1;--tppr:0;--bgp:42px;--s_cn:0;--s_ces:4px;--s_cest:4px 4px 0 0;--s_cesb:0 0 4px 4px;--s_cs:8px;--s_cm:12px;--s_cl:16px;--s_cls:16px 0 0 16px;--s_cle:0 16px 16px 0;--s_clt:16px 16px 0 0;--s_cel:28px;--s_celt:28px 28px 0 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It's at our roots, and what helps us make our biggest decisions as a business. So to say that the team was excited to have CEO and Co-founder of Headset.io Cy Scott (he also co-founded Leafly!) as our Special Guest on our latest session of Office Hours LIVE is a massive understatement.
His wisdom about the trends happening in the cannabis industry, across the United States and Canada, was eye-opening. And every point was backed up by years of historical industry data. We love to see it!
Read on for some of the highlights and the full video from AROYA Office Hours Episode Ten. And to deep-dive into Cy's data, download the presentation here.
“It's really important to be mindful of who you want to attract—this audience—as a brand and as an organization. If you can find the products and the strains or whatever you're producing that resonates with that audience, you're going to create a lot of sales.” – Cy Scott of Headset
“We like to think about ourselves as providing this roadmap to ultimately succeed in a complex vertical. It's changing so fast. There's so many dynamics happening. There's new brands coming to market, new legislative changes, new strains that are trending, pricing challenges that happen and just to kind of really understand what's going on. Ultimately, it’s critical to out-compete in this space.” – Cy Scott
“It is good to know if you are producing and selling at retail—what are you up against? Who are you competing against and how does pricing play into that? I think prices are a big part of the conversation … ” – Cy Scott
“These are big numbers and these are good; it's good to just kind of understand the total market opportunity that you have if you capture the whole market, and some markets are certainly growing faster than others.” – Cy Scott