“You can put a seed in the ground and not touch it, and you're gonna have a pretty good product or you can do a lot to it and have an incredible product too. It's just one of those things that really responds to the human touch. It provides so much joy to people. It provides so much joy to grow as a cultivator.”
Co-Founder Wood Wide
The Emerald Triangle has solidified its place in the chronicles of cannabis history. But while cities like Humboldt and Ukiah are forever linked to California’s cannabis heritage, Fort Bragg’s cannabis culture is lesser-known. For Mendocino coast natives Michael and Ryan, love for all plants was just part of their upbringing – but connection to the plant is what sparked a mutual interest in indoor cultivation. After life took them in different directions, the childhood friends’ return to Mendocino and eventual reconnection led them to start a business together. These days, things are taking off at their newest facility – a converted airplane hangar – as they get ready for their next journey: launching Wood Wide, the brand.
Now with data from AROYA, getting a handle on EC and water content is easier than ever. Plants are dialed in at every growth stage, recipes are replicable, and handwritten notes are a relic of the past—setting the stage for even better things to-come. “It's really just brought our growing style up to the next level,” Ryan says.
Growing plants so they express full potential, being able to replicate results, having time to identify and adopt new cultivars more quickly—these are just a few of the efficiencies made possible with data. And as the Emerald Cup award-winner transitions from cultivating for other brands to launching their own, the spirit behind the Wood Wide name comes even more to the forefront. “We just want to connect with that end user,” Michael says. “We really have always tried to cultivate our own unique flavor. And that's how we're really gonna be able to set ourselves apart—to deliver something that you can only find grown the Wood Wide way.”
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