AmericannMade

Valor. /ˈvalər/ (noun) – great courage in the face of danger, especially in battle.

In the cannabis industry, every step along the journey’s been a struggle–a fight for survival. For Konstantin Grabak, success has been anything but guaranteed, but with his team, his technology, and his persistence . . . his legacy is all but assured.


An Americann-made Success Story

METER CS American Made

Born in the Republic of Georgia just before the fall of the Soviet Union, AmericannMade Director of Cultivation Konstantin Grabak migrated to the US in the mid-1990s, to flee war and build a future with his family. If he had to guess, he probably would’ve never imagined he’d end up here–in this industry, in this city.

But with a commitment to remaining versatile, accountable, open, reliable, and a leader in everything he sets out to accomplish, his journey through the industry and AmericannMade’s rise to becoming Southern California’s only vertically integrated plug-and-play cannabis company, his life’s work has established deep roots and the potential for nearly limitless growth.

A Secret Weapon

METER CS American Made

If you want to know how this fearless grower does it, don’t expect every last secret to be spilled. But through a clever combination of AROYA and Russian technology, Konstantin is able to dial in on genetics to cultivate a higher tier of product. When he became the second-ever customer to use AROYA tech, he tapped into one-on-one support offered by AROYA’s client success team to learn how to utilize and optimize the platform and transform the way he grew the business.

“When it comes to the success of my company, I wouldn't want to do what I do at the scale that I do it at if I didn't have a tool like AROYA.”


Konstantin Grabak,
Director of Cultivation, AmericannMade Cannabis

METER CS American Made

“For us to stay relevant or exceed our competition, we have to continue to strive to look for something that's new–something that nobody else has. ”


Konstantin Grabak,
Director of Cultivation, AmericannMade Cannabis

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Building an Empire

Americanmade

Kon’s passion for pheno hunting is a major piece of the foundation to AmericannMade’s victory. Searching for something new—strains that no one else can say that they’ve smoked—enables the brand to stay relevant in an industry as cutthroat as cannabis, especially in a state like California.

The River KidsThe River Kids
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Growing That’s Guided by Data

The River Kids

Math is everything in this grow. From feeding to spacing plants to scheduling employees, scaling this fast while still maintaining the incredible quality that the brand is known for, it’s all possible thanks to the power of tech. Higher potency, better terpene profiles, and consistency throughout their products are the outcomes of these data-driven decisions.

The River KidsThe River Kids

A Revitalizing Force

The River Kids

Despite the risk of losing thousands of dollars if a crop fails, AmericannMade has managed to stay head and shoulders above its canna-competition, bringing new jobs and fresh opportunities to the town of Desert Hot Springs, California. The success that Konstantin has helped cultivate allows him to take care of his employees, pay his team well so they can buy homes and reinvest in the local economy, and help rebuild the city. Because when real OGs come up, they bring their crew with them.

The River Kids



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